The concept of traditional marketing is steadily giving way to booming digital marketing. Companies are now spending more heavily on digital marketing than more traditional advertising like ATL/BTL/OOH/Events. Advertising through digital marketing allows brands to deliver personalized messages, targeting potential customers’ personalized gadgets at a much lesser cost than a commercial broadcasted on television.  Traditional… Read More »

Indian students started exploring new arenas. Students study future skills and plan their course accordingly.  Some of them try to deviate from the field of their Undergrad and aim at entering a new field at Masters level. Students who plan in those lines must keep in mind that interdisciplinary courses will take them to new… Read More »

Biology is a dominant subject in present-day academia. Data analytics and machine learning have become integral parts of academic research and bio-related industrial areas. Data analysis techniques are essential for biology students. UG and graduate students in Applied Biology are expected to learn the basic concepts of data visualization, clustering, classification, and analysis of higher… Read More »

Youngsters are looking at many emerging fields away from conventional majors to pursue. India is indeed a film-crazy land where the film industry is a significant, profitable, and attractive industry. The zoomers are not hesitating to experiment. When the traditional concept of cinema is transforming, youth are exploring the options of animation, visual effects, gaming,… Read More »

“Some tortures are physical and some are mental, But the one that is both is dental“ Ogden Nash This funny quotation from school books makes us smile. But it’s no longer a funny topic. Dentists play an important role in our lives.  Is it not surprising that oral health is related to Endocarditis, Cardiovascular diseases,… Read More »

Sustainable Development Goal 13 of UN aims to “take urgent action to combat climate change and its impact”  This goal became the basic principle for looking at Campuses from a different perspective. Culturally significant buildings that have a long history. This decaying infrastructure needs stability that may be affected due to extreme climatic conditions. In… Read More »